All Hail Saint Joe!

Today is, of course, Free Comic Book Day, which is, despite what any Decemberist might say, The Most Wonderful Day Of The Year!

I was at the store for about 2 hours this morning (hey, I like having my weekends off, thenkyewveddymuch), and I'm always impressed by doing like 60% of a normal Saturday in the first 90 minutes of the day. That is, as the kidz say, "Teh aw3s0m3"

I really really love FCBD -- sure *I* have to pay for the comics to give away, but for the amount of business it drives, it is more than worth it; and the best thing is that, really, that's all I *have* to do. I know some people go nuts and put up tents and have massive signings and door prizes and events and whatever. I just open the door. I don't advertise it, or promote it, or really do anything other than open the door (with a smile), and it's always one of our best days of the year and that's just wonderfully awesome.

The overwhelming majority of people are awesome about it -- not being greedy, not trying to grab everything that isn't nailed down, not "misunderstanding" the intent or the realities. The best people are the families who bring in packs of little kids -- man those kids look... well, like kids in a comic book store!

Anyway, it is always worth thanking our partners for helping us pull off this event, and, especially, to face South (well, or West or North, depending where you are), and thanking Joltin' Joe Field, of Flying Colors Comics and Other Cool Stuff in Concord, California, for coming up with this idea in the first place. I really think this event, alone, has done more for comics and comic book stores than all of the Batman, Spider-Man, Wolverine, or Watchmen movies throughout time, put together.

Thanks, Joe -- you rock!

-B

If you're going to WonderCon on Friday...

2:00-3:00 Everything You Wanted to Know About Comics Retailing—But Weren't Afraid to Ask!— Join ComicsPRO board members Joe Field (Flying Colors Comics, Concord) and Brian Hibbs (Comix Experience, San Francisco) for a free-wheeling exploration of the world of comics specialty retailing. Field and Hibbs are two of the industry's most vocal leaders dedicated to improving the profession of comics retailing. Get the inside scoop on ComicsPRO, Free Comic Book Day, the new edition of Tilting at Windmills and the proverbial more! Room 232/234

Hope to see you there!

-B

Why I love Free Comic Book Day

The OVERWHELMING majority of people coming in are incredibly fuckin' cool -- they're not greedy, they only take stuff the actual want (as opposed to it being free), they're excited and HAPPY, and most of them actually purchase something as well, without any prompting whatsoever.

So so many kids coming in with their families -- and that's thirty-TWO flavors of awesome!

Sure, there's always a couple of greedy dicks (check around the net, you'll find at least one or two blogging their dickishness), or people who just don't "get" the idea of FCBD, but they're the clear minority.

We had a GREAT day of sales (about 160% of Wednesday, w00t!), made tons and tons of people happy, and did it, best yet, with literally no promotion other than putting a sign in the window.

Joe Field of Flying Colors Comics in Concord should be Sainted -- I swear the event gets better each year!

-B